Digital Marketing Specialist
Full Time • ROCKY RIVER, OH, 44116, Rocky River
Benefits:
- Free Membership
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Flexible schedule
The Digital Marketing Specialist at Thrive Venture Group will develop and execute marketing campaigns across various online channels like social media, email, search engines, and websites to promote our company's products and services, aiming to increase brand awareness, generate quality leads, and drive website & social media traffic to build recurring membership base through strategies like content creation, SEO optimization, PPC advertising, and data analysis.
Key Responsibilities:
- Strategy development:
- Creating comprehensive digital marketing plans aligned with business goals, including target audience identification and channel selection.
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Content creation:
- Producing engaging content for various platforms like blog posts, social media updates, videos, and email newsletters to attract and retain customers.
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SEO optimization:
- Implementing strategies to improve website ranking on search engines through keyword research, on-page optimization, and link building.
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PPC advertising:
- Managing paid search campaigns on platforms like META and Google Ads to generate targeted traffic.
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Social media marketing:
- Developing and managing social media presence across different platforms to engage with audiences and build brand loyalty across all Thrive studios.
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Email marketing:
- Creating and sending monthly targeted email campaigns to nurture leads and drive conversions across all Thrive Markets
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Data analysis:
- Tracking and analyzing campaign performance metrics to identify trends, measure ROI, and optimize strategies.
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Market research:
- Staying updated on digital marketing trends and competitor analysis to inform campaign development.
Essential skills
- Analytical skills: Ability to interpret data and make data-driven decisions
- Creativity: Generating engaging content and innovative marketing ideas
- Copywriting: Crafting compelling marketing copy for various platforms
- Technical skills: Proficiency in digital marketing tools like Conversion Analytics, Google Analytics, social media dashboards, and email marketing platforms
- Communication skills: Effectively communicating marketing strategies and results to stakeholders
We Offer
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Compensation
- Competitive Base Salary
- Paid time off (including your birthday)
- Eight Paid Holidays
- 401K, 401K match following 1 year of employment
- Health insurance with 50% company contribution
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Staff Rewards
- Retail employee discounts
- Workout for free at any of our 31 Orangetheory locations
- Employee Plus+1 Membership Discount
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Direct your Career Track
- Career advancement opportunities
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Great company culture
- Uplifting environment
- Staff workouts
- Annual Holiday Party
About Thrive Venture Group (Franchisee, Area Developer)
Thrive Venture Group was founded in January of 2023. Headquartered in Cleveland, OH; TVG proudly operates 31 Orangetheory Fitness studios, across three states: Arkansas, Ohio, and West Virginia. Thrive is comprised of deeply passionate people, led by franchisees who have been with the brand since 2014, on a mission to educate and empower people to be their best selves. This group is uniquely special in part by its active partnership with the Franchisor, Orangetheory Fitness Corporate aka “The Grove”. Thrive is frequently sought out to pilot new brand initiatives and provide field level feedback, giving us the opportunity create an even greater impact for the entire network.
Thrive Venture Group was founded in January of 2023. Headquartered in Cleveland, OH; TVG proudly operates 31 Orangetheory Fitness studios, across three states: Arkansas, Ohio, and West Virginia. Thrive is comprised of deeply passionate people, led by franchisees who have been with the brand since 2014, on a mission to educate and empower people to be their best selves. This group is uniquely special in part by its active partnership with the Franchisor, Orangetheory Fitness Corporate aka “The Grove”. Thrive is frequently sought out to pilot new brand initiatives and provide field level feedback, giving us the opportunity create an even greater impact for the entire network.
Orangetheory Fitness Vision
- To be the trusted global leader of innovative heart rate-based interval training.
Orangetheory Fitness Values
- Passion
- Integrity
- Accountability
- Innovation
- Community
Compensation: $65,000.00 - $75,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Jobs That Make a Real Difference
About Us
Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.
Our Philosophy
For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They’ll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE.
Diversity, Equity and Inclusion
Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.
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Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment