Marketing Coordinator
Part Time • Hybrid - US
Responsive recruiter
Benefits:
- Bonus based on performance
- Flexible schedule
- Free uniforms
- Training & development
Job Title: Marketing Coordinator – Lead Generation & Events
Location: OTF Pike Creek – Pike Creek, DE
Job Type: Part-Time
About Us:
Orangetheory Fitness is a science-backed, coach-led group workout designed to deliver results you can see and feel. At OTF Pike Creek, we’re more than a fitness studio — we’re a community. We’re looking for a high-energy, self-motivated Marketing Coordinator to help us grow our reach through local lead generation and engaging events.
Role Overview:
As our Marketing Coordinator, you’ll be the face of OTF Pike Creek in the community. You’ll create and manage local partnerships, run activation events, generate qualified leads, and support the studio’s overall marketing efforts. If you love connecting with people, being on the move, and making an impact — this is for you.
Key Responsibilities:
Lead Generation:
• Build relationships with local businesses, schools, and wellness providers
• Generate leads through grassroots marketing, QR code campaigns, and outreach events
• Tag and track leads using our internal CRM (Orangebook)Event Activation:
• Plan and attend tabling events, local 5Ks, and fitness expos
• Set up promotional booths, giveaways, and brand signage
• Capture photos/video to support studio marketing and social mediaStudio Marketing Support:
• Coordinate seasonal campaigns and referral pushes
• Keep promotional materials organized and up to date
• Work closely with studio leadership to align on prioritiesWhat We’re Looking For:
• Friendly, outgoing personality who thrives on connection
• Strong organization and follow-through
• Weekend availability and flexibility for event-based hours
• Previous experience in marketing, brand ambassadorship, or fitness is a plus
• Passion for health, wellness, and representing the OTF brand with pridePerks:
• Competitive hourly pay + performance-based incentives
• Access to OTF workouts
• Fun, fast-paced team culture with growth potential
To Apply:
Submit your resume and a brief note telling us why you’d be a great fit for this role and how you would help us grow the OTF Pike Creek community.
Location: OTF Pike Creek – Pike Creek, DE
Job Type: Part-Time
About Us:
Orangetheory Fitness is a science-backed, coach-led group workout designed to deliver results you can see and feel. At OTF Pike Creek, we’re more than a fitness studio — we’re a community. We’re looking for a high-energy, self-motivated Marketing Coordinator to help us grow our reach through local lead generation and engaging events.
Role Overview:
As our Marketing Coordinator, you’ll be the face of OTF Pike Creek in the community. You’ll create and manage local partnerships, run activation events, generate qualified leads, and support the studio’s overall marketing efforts. If you love connecting with people, being on the move, and making an impact — this is for you.
Key Responsibilities:
Lead Generation:
• Build relationships with local businesses, schools, and wellness providers
• Generate leads through grassroots marketing, QR code campaigns, and outreach events
• Tag and track leads using our internal CRM (Orangebook)Event Activation:
• Plan and attend tabling events, local 5Ks, and fitness expos
• Set up promotional booths, giveaways, and brand signage
• Capture photos/video to support studio marketing and social mediaStudio Marketing Support:
• Coordinate seasonal campaigns and referral pushes
• Keep promotional materials organized and up to date
• Work closely with studio leadership to align on prioritiesWhat We’re Looking For:
• Friendly, outgoing personality who thrives on connection
• Strong organization and follow-through
• Weekend availability and flexibility for event-based hours
• Previous experience in marketing, brand ambassadorship, or fitness is a plus
• Passion for health, wellness, and representing the OTF brand with pridePerks:
• Competitive hourly pay + performance-based incentives
• Access to OTF workouts
• Fun, fast-paced team culture with growth potential
To Apply:
Submit your resume and a brief note telling us why you’d be a great fit for this role and how you would help us grow the OTF Pike Creek community.
Flexible work from home options available.
Compensation: $15.00 - $17.00 per hour
Jobs That Make a Real Difference
About Us
Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.
Our Philosophy
For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They’ll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE.
Diversity, Equity and Inclusion
Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.
(if you already have a resume on Indeed)
Or apply here.
Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment